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The Science of Beauty

This revolutionary website provides the client with an efficient, effective and fascinating tool for assessing their level of beauty. By so doing, the individual will be afforded the means to satisfy their innate, burning sense of curiosity; to derive a reassuring certainty amidst all the confusion surrounding the immense subject; to boost their self-esteem and confidence; to encourage a constructive competitiveness, and to enjoy the plain, simple and wholesome good fun it creates.

As the topic of beauty has been largely consigned to realms of art, with its tendency to indulge in vague, obscure, amorphous and nebulous concepts, there is a paucity of cogent, scientific studies and information relating to it. As such, the subject of beauty is one that should be viewed as still being at a rudimentary, incipient stage. Under these circumstances, the book, ‘The Science of Beauty’, with its original and groundbreaking theories, may be regarded as an illuminating authority, if not the foremost, authority on the subject.

It is important to emphasise that the aim of this website and its related books has nothing to do with the vacuous exercise of defining people by their looks or appearance, but is solely concerned with the constructive task of educating them about the primeval, genetic, psychological and social significance of the possession of various sorts of facial and bodily features, attributes, qualities and characteristics.

In recent years, psychologists and psychiatrists have linked the unhealthy preoccupation with personal appearance with the onset and insidious entrenchment of severe and often fatal eating disorders, such as bulimia, anorexia and other detrimental conditions. The negative response of some misguided bodies has been to resort to stifling or suppressing debate on issues surrounding beauty by wrongly stigmatising the topic as the direct cause of such ailments. However, on the contrary, it is our assertion that these malevolent conditions are undoubtedly attributable to the ambiguity, lack of certainty and ignorance created by the misleading, muddled and confused information disseminated by the beauty, fashion and Hollywood film industries, which is further compounded by the all too prevalent gullible, fickle and pliable elements in the media. The most apposite course would be to promote scientific, enlightened, informed, open, free, frank and constructive debate on the issue of beauty, which would have the desirable impact of dispelling the ignorance and confusion surrounding the subject. The result of this would be that individuals would come to accept that the possession of exceptional beauty is a rare, transient gift and privilege, which might equally constitute a disadvantage or curse to some. Whatever the case might be, it should be recognised that beauty is a transient phenomenon conferred on the few only for a minor portion of their entire life cycle. As such, it would soon be inculcated within the public psyche that the vast majority of human beings are of fairly average appearance; and that it should be this state that is regarded as the norm, and not unattainable images, often artificially enhanced through digital ‘airbrushing’, that the public are continuously bombarded with by the media, beauty, fashion and Hollywood film industries.

 

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