yo The policies for using the Science of Beauty website || Science of Beauty

Privacy Policy

Terms of use and disclaimer

We are committed to protecting the privacy of all individuals using this website.

This policy explains how we use any personal information we collect from you through this site.

Collection of personal information

You can access many of the pages on the Science of Beauty website without giving us your personal information. However, you may choose to provide us with your personal information on some pages of the website.

For example when you:

  • complete a personal description form
  • provide comments and feedback

The information we collect through the enquiry form may include information relating to your physical or mental health. When you submit personal information, you consent to our use of the information as set out in this privacy policy.

The Online Form

In addition to the above, we request some personal information in our online form. This includes:

  • the first part of your postcode or the name of your town
  • your gender
  • your date of birth
  • your contact details if you submit a call back request

Why do we need this information?

We ask for the first part of your postcode or the name of your town so that we can compile our records.

We ask for your gender and date or birth so that we can tailor our analysis to take into account age and gender. This information is kept anonymous.

Use of personal information

We shall use any personal information you give to us in accordance with this policy, and with any additional statements appearing on forms used for submitting your personal information. We shall not disclose your personal information to any third parties without obtaining your prior consent unless we are required by law to do so. In particular:

If you submit an enquiry: we shall use your personal information to administer and respond to your enquiry. Your enquiry will be researched by our information team, who will respond to you. We shall securely store the information you supply and the response we provide. We may produce reports on the use of the enquiry service to enable us to monitor and develop it. These reports will be based on anonymous data, which means that individuals will not be identified in the reports.

If you contact us regarding the website: we shall use your details to reply to you. We try to respond to all feedback where a valid email address is included. If you make a comment or complaint about other aspects of the service, we may use your details to investigate your comments.

With your permission, academic institutions may occasionally use our data in relevant studies. In these instances, we shall inform you in advance and you will have the choice to opt out of the study. The information that is used will be made anonymous and will be confidential.

Data storage

All data obtained by the Science of Beauty website is held and used in compliance with the Data Protection Act 1998.

Cookies and IP logging

This website uses cookies. A cookie is a piece of data that may be stored on your computer when you visit a website. When you visit our website, our server will record your computer's IP address (the unique numerical address given to every computer connected to the internet) and the time and duration of your visit. Our website will also store a cookie on your computer.

This cookie and your IP address will be used to record the pages you visit on our website. We will use this information to analyse the way our site is used, and to administer and improve the accessibility of our site.

Cookies also enable the website to remember the answers you have given to the answers entered into our beauty analysis programme. This ensures that the analysis offered is correctly matched to the features you may have. As it is interactive, the analysis programme needs to use cookies to work.

We will not use information from cookies for any other purpose than those outlined above. The Science of Beauty website will not use cookies or IP addresses to identify individuals.

You may disable the use of cookies in your Internet browser but this may affect your use of some features of this website as outlined above.

More about cookies we use

Search Engine

The search engine on this website is designed to be as effective and simple to use as the popular search engine Google. In order to achieve this, we use a piece of hardware (a search ‘appliance’) supplied by Google that is connected to our web server. It constantly searches and indexes the content on our site. All search requests entered into the NHS Direct website are handled by the Google search appliance and this information is not passed on to any third party, including Google.


This website contains links to other sites.

We are not responsible for the privacy practices of third parties that run any other websites. Please refer to their own privacy policies for more information.

Access to your personal information

You have a right under the Data Protection Act 1998 to ask us to provide you with the information we hold about you and to have any inaccuracies corrected.

Contacting Us

This website is operated by the Science of Beauty (SOB). If you have any queries relating to this policy, please contact us.

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